Using Infographics for Visual Marketing
Chances are, you’re not too familiar with what infographics are and the benefits they bring to businesses who use them. New Zealand is well behind the game when it comes to using infographics as part of a business’ visual social marketing strategy. But the worldwide popularity of this form of information design is undeniable and we’re the ones missing out by not using infographics on our websites and social media pages. Spotty Lizard are here to bring you New Zealand’s fun, attention grabbing and professionally designed infographics to promote your business.
What Are Infographics?
An infographic is the visual form of a blog or webpage. Rather than having 500 words describing how something works or the benefits of using something, you use a combination of text and images instead. An infographic is usually shaped like a tall rectangle, with a title at the top, is broken into individual sections and then has your business information at the bottom.
What Can You Include in an Infographic?
We’ll, pretty much any data or information you want. As it will be presented in a visual form, facts and figures, statistics and even short bullet points work well. We specialise in designing infographics which are crisp, clear and cut through the crap. Working on the philosophy that less is more, we design infographics which are easily scanned, understood and have the potential to go viral. After all, what we all want is extra publicity for our business and an infographic is three times more likely to be shared on social media and as a website link than plain text is.
Benefits of Using Infographics for Your Business
We’ll, where do we start? The benefits of your business using infographics as a regular part of your marketing strategy include:
- Highly Sharable
An infographic is three times more likely to be shared than other marketing materials. You can also embed it within your website, automatically making a backlink to your site when someone shares it on their site.
- Show Your Expertise
Like blogs, an infographic builds up your level of expertise within your industry amongst your audience.
- Easily Scanned
90% of the information our brain ‘absorbs’ is visual information.
- Build Brand Awareness
Using your brand colours, fonts and images, you’ll get your brand in front of your target audience and remembered.
- Attention Grabbing
Get noticed for all the right reasons!
Where Do You Put an Infographic?
The beauty about an infographic is that you can put it anywhere. This includes:
- Online magazine
- Print magazine
- Print poster
Because it is a graphic, search engines such as Google don’t ‘read’ it as such. This means it can be posted to many different websites without any negative SEO ranking drops or penalties. As a result, a well designed and researched infographic is more likely to go viral and be shared on websites than any other content.
An infographic can be any size, but is usually long in length vertically. This means that when you look at it on your website, you will need to scroll down to see it all. When it comes to posting it on Facebook, a quick crop of each section will give you multiple posts to share with your followers. Add a link to the page on your website where it’s uploaded and send people there to see the full graphic.