Building Loyalty with Content Marketing
More than a buzz word, content marketing is a way of life for business owners who are in it for the long haul. As professional content marketers, Spotty Lizard offer our clients four distinct content marketing services:
- Content Audit
- Content Goals
- Content Strategy
- Content Creation
As your content marketing team, we’ll help you deliver information directly to your target audience. In turn, your audience turn into your loyal customers or clients.
What is Content Marketing?
Content marketing is all about having a plan about how you are going to tell your brand’s story. Storytelling has been around for centuries and as a business owner, your business’ story is what sells your products or services. It may sound weird, wonderful or just plain crazy, but there is nothing like a telling a story to help you make money.
As an online business, your content is an essential tool for capturing new leads and turning them into loyal customers or clients. It’s all about giving people what they want when they want it. If you don’t have it, they’ll look to your competitors who do.
Benefits of Content Marketing
There are three key benefits of using content to market your business:
- Increased Brand Awareness
- Build Lasting Relationships
- Increased Visibility
Your brand’s profile is raised simply by getting out there and providing the right information. While your website is the main place you want people to get that from, social media and printed materials are also important.
By always having information available when someone needs it, you become a trusted friend. You get relied upon and before you know it, you’re their go to guy when they want something you have.
You keep being found high in Google searches and people keep clicking on your website. You get more traffic and building a loyal fanbase. It’s a total win-win!
Why Your Business Needs a Content Marketer
Content creation is more than writing up a few webpages and a blog once a month. It’s about diving into what you’ve done, where you want to go and how you’re going to get there.
The Spotty Lizard team are here to help you by: