Let’s cut straight to the chase. This content marketing 101 guide will become one of the tools you’ll refer to many times. It explains what content marketing is and why you, as a business owner, should be using it. If you’ve never heard of content marketing before or you have but you’re not too certain what it really means, keep reading. It will be great, we promise!
Your website is like a giant advertisement for your business. Better than a billboard, cheaper than Google Adwords, it’s available 24/7 and is always working for you. So it makes sense to fill it with content which is helpful and interesting to your target audience. This goes against the grain for some business owners. They believe that simply by having some photos of their products, a short product description and a link to PayPal, the sales will be in the bag.
This is not the case for 99% of sales. Yes, some people know what they want and will buy it from you without any persuasion. Others require a lot of information fed to them in order to feel comfortable enough to buy from you. After all, they have a problem which needs solving, but you aren’t the only one who can solve it. That makes content marketing the act of giving your customers or clients enough information to help them make the decision about who to purchase from. It may be from you or it may be from your competitor. But chances are, if you are successful with your content creation and you’ve established a successful customer buying journey, you’ll get that sale.
Content marketing 101: what’s it all about?
It’s the strategic planning of content by your business, targeted towards your target audience. You give the exact information they need to attract and keep them as an audience. They’ll visit your website many times, scrolling through reading the pages they are interested in. Your content will help them make a decision about how they are going to solve their problem.
As a business owner, you want to be a part of the solution, even if it does not reward you financially. That may sound completely bonkers, but if you can help your customer or client in some way, you are winning. They’ll remember you as a source of helpful information and as a problem solver. This makes them highly likely to head to you first next time and give you another opportunity to make a sale.
You want to attract and keep visitors on your website. That means you need to provide the content which is found by search engines and loved by your target audience. This brings us to the question, in regard to content marketing 101, why should I use it?
It’s time to step forward and begin your content marketing strategy. Your first step is to read about about the benefits of content marketing and who needs content marketing. Then give it a go yourself! If you get stuck, ask us a question below. If you’d rather we organised everything for you, fill in our contact form below.
Posted: Friday 10 November 2017