Spotty Lizard's Blog: Tag: content marketing

A content strategy is a plan which focuses on the planning, writing, publishing and sharing of content you create for your website and social media. It’s basically your content marketing plan. It describes why you will create content, how you will create that content and where you will publish and share that content. But for today, I’m only referring to a content strategy for your website content, as that is what I specialise in. Let’s explore a website content strategy in more depth. READ MORE

In a competitive business environment, it can be very difficult to promote your business, especially when you have little knowledge and expertise in marketing. Quite often, you’re better off hiring a content marketer to do it for you. This lets you focus on doing the stuff you do well. READ MORE

Should you write a blog a day, week, month or year? Do you know how often you should write a blog post? Is there an optimum number of blogs you should be publishing to your business website for maximum traffic? Well, actually there is and let’s jump into how often you should be thinking about blogging. READ MORE

Have you ever wondered what is a customer persona before? If you’re a business owner, I bet you have. If you haven’t, I bet you’ve been profiled as one before. Let’s dive into explaining what is a customer persona, check some examples of them different businesses might have and explain why you need to create a persona of your idea customer. READ MORE

It’s the question we all want answered. Is content marking just blogging? After all, blogs are used to create fresh content, which search engines love. Your blogs provide interesting and useful information for your target audience. Isn’t that all you need to do? READ MORE

Let’s cut straight to the chase. This content marketing 101 guide will become one of the tools you’ll refer to many times. It explains what content marketing is and why you, as a business owner, should be using it. If you’ve never heard of content marketing before or you have but you’re not too certain what it really means, keep reading. It will be great, we promise! READ MORE

As a business owner, you most likely have heard about content marketing before. You probably understand what content marketing is too. You’ve been told you need it, but you’re not really certain why you should use content marketing. No worries, we’re here to tell you! READ MORE