As a business owner, you most likely have heard about content marketing before. You probably understand what content marketing is too. You’ve been told you need it, but you’re not really certain why you should use content marketing. No worries, we’re here to tell you!
When you have a business, you need it to be successful. In order to be successful, it must make a profit. To make a profit, you need to sell your products or services. This is done during your customer’s buying journey.
In this case, your customers or clients take a trip to your website. They either know you and what you offer already, or they don’t. For this scenario, we’re going to assume they have never heard of you before. This is what you will find during most search engine visits.
Your customer has a need. They have a problem and they don’t know if there is a solution. It’s your job to tell them how they can fix their problem and that you can give it to them. But before they will buy that solution from you, they must trust you.
Content marketing is all about building up trust. It’s showing your customer that you are an expert in your field. To do this, you must give them the right information they need to make a decision about which solution to buy. This means you must give them numerous solutions and explain the pros and cons of them all. Yes, they may just read your information and choose another business to help them. Or they may use your information to fix their problem by themselves.
Your customer will take the information you gave them and compare it with information from your competitor. They’ll play you against each other and check out unrelated information on your website. They are working out if you know your stuff and if your solution is the best one. From here, their decision will be made. It may be in your favor or not and that’s okay. You put your best foot forward and that’s what counts. You’ve also presented a positive image to a potential future customer and there is no better marketing that that!
No matter how great your product or service is, people still need another reason to buy it.Regarding your question why should I use content marketing, the main answer is to sell your products or services.
But there are a few other positive reasons to use content marketing too. They are:
Stratabeat sites research from the Content Marketing Institute which found that 80% of business decision makers prefer informative articles over advertisements. Now that’s a statistic which makes you think!
Another great figure to ponder is that content marketing topped the list when 600 marketing professionals were asked what the most important digital marketing trend was. Content marketing received 29.6% of the vote, compared to social media with only 8.9%!
So why should I use content marketing? To sell your products or services, promote your brand and build your presence on the internet. To learn more about how you can get found by search engines more often, learn why on page SEO is your new best friend.
Posted: Friday 10 November 2017