Spotty Lizard's Blog: December 2017

  • What Are Long Tail Keywords?
    If simply finding keywords wasn’t enough, now you need to find long tail keywords. But what are they and how do you find them? Other than being a part of your on page SEO, do they have any purpose? Wouldn’t regular old keywords be fine? READ MORE
    Posted: Sunday 31 December 2017
  • What Are Meta Tags & Where Do I Use Them?
    It’s a question I’m asked often: what are meta tags? It’s also the question fellow copywriters don’t like to answer. That’s either because they don’t specialise in on page SEO like I do. Or they don’t want to educate their clients. That last one is rather weird, but other copywriters don’t like teaching others how to increase website conversions because they’re scared they’ll loose clients. As for me, I’m all about sharing my knowledge with others and for free too! READ MORE
    Posted: Saturday 23 December 2017
  • How Many Keywords Do I Need to Find and Use?
    You’ve been reading about doing keyword research – great! So now you want to know how many keywords do I need? Well that’s a tricky one: how long is a piece of string. The range of keywords, the words and phrases people use to find your products or services, is enormous! It’s a matter of sifting through the keywords you found and then picking the best ones to use. But how many is too many? How few is not enough? Let’s find out … READ MORE
    Posted: Monday 18 December 2017
  • Why Should I Do Keyword Research?
    I’ll be the first to admit that it seems like everyone is being told to do keyword research. I’m also going to say that yes, you should be doing it and today I’m going to explain why. But if you’d rather get straight into it, take a read of my blogs How to Use Keyword Planner and What Are the Best Free Keyword Research Tools? instead. READ MORE
    Posted: Monday 11 December 2017
  • What is a Customer Persona?
    Have you ever wondered what is a customer persona before? If you’re a business owner, I bet you have. If you haven’t, I bet you’ve been profiled as one before. Let’s dive into explaining what is a customer persona, check some examples of them different businesses might have and explain why you need to create a persona of your idea customer. READ MORE
    Posted: Sunday 10 December 2017
  • How Do I Do Keyword Research?
    Keyword research is the process of finding the words and phrases people use to find your products or services on the web. Yes, it can be time consuming. It can also be confusing. Whether you’re using Google’s Keyword Planner or one of the other free keyword research tools, there are similar steps to work through. Today I’m going to explain how to do your keyword research step by step. READ MORE
    Posted: Monday 4 December 2017