Have you ever wondered what is a customer persona before? If you’re a business owner, I bet you have. If you haven’t, I bet you’ve been profiled as one before. Let’s dive into explaining what is a customer persona, check some examples of them different businesses might have and explain why you need to create a persona of your idea customer.
A customer persona is a representation of your ideal customer. It is an invented personification of the type of audience your business is trying to sell your product or service to. It’s a measurement of the type of person a business is targeting when they are marketing a product or service.
For example, here are some customer personas different businesses may create:
These general examples may not relate to all small businesses, but they can help a business to identify who are their customers.
There are many reasons why a business should create a persona of their ideal customer. Some key benefits include;
Now you understand what a customer persona is, it’s time to create your own! After all, your business needs to completely understand who its target market is. Having a persona of your ideal client helps you target your business’ actions to hook that customer in. If you need some help nailing down a persona, we can help you with our content marketing service. Take a look at what we can do today!
Posted: Sunday 10 December 2017