Spotty Lizard's Blog

Digital marketing expert Sam Frost shares with us five effective strategies you can use to boost the performance of your digital marketing in 2020 and beyond! READ MORE

Learn what digital marketing is and how it can help your business to grow by increasing sales and traffic to your website. READ MORE

Stop spending hours trying to come up with blog topics! Spend 20 minutes instead and come up with 20 blog ideas! Find out how to do that now. READ MORE

Besides writing and publishing your blog post, what else is there to do? We share 7 essential things you must do to help your blog post reap you even more rewards! Find out what they are now! READ MORE

Learn what a sitemap is, why your website needs one and how to create a sitemap when you are in the planning stage of your website. READ MORE

You've been offered a free website audit or been told you need to get one. But what is a website audit and should you be bothered about one? Get both answered here! READ MORE

Is it okay if my product descriptions use the same words? Can I have the same content on my home page and my about page? We discuss what Google has to say about duplicate web content. READ MORE

Learn why your business needs a website to achieve success in our digital world. I explain the pros and cons of having a website. READ MORE

Sounds crazy, doesn't it? A one sentence product description which has the power to sell your product instantly? Surely it needs to be a few hundred words? Spotty discusses one man's thoughts on why one sentence is all you need... READ MORE

You want your web page to rank well in search engines. That means it needs have enough content (and the right content) to rank in search engine results. How many words does a web page need to do that? Let's find out. READ MORE

You know you want some darn good SEO work done on your website. What you don't know is if you should do it yourself or hire someone to do it for you. Let us help you decide! READ MORE

Heard of SEO before, but you're not quite sure what it is? We'll explain the three types of SEO - off page, technical and on page - and where keywords fit into everything. READ MORE

Which are the best keywords for your business? Which ones should you pick for your website? Does it matter which ones your competition are using? Let's find out how to pick the right keywords for your business. READ MORE

Wanting to create infographics for your website or printed material? Infographics are a fantastic tool to make data appear more visually attractive. For someone who hasn’t used or made infographics before they may seem like they are unobtainable or to difficult, but they need not be, and with the right design tools, anyone can make use of infographics. READ MORE

Infographics are graphic visual representations of data that are intended to present complex information quickly and clearly. Today we’re talking about the common infographic sizes used online. READ MORE

A content strategy is a plan which focuses on the planning, writing, publishing and sharing of content you create for your website and social media. It’s basically your content marketing plan. It describes why you will create content, how you will create that content and where you will publish and share that content. But for today, I’m only referring to a content strategy for your website content, as that is what I specialise in. Let’s explore a website content strategy in more depth. READ MORE

One of the easiest ways to link to other web pages is through anchor text. It does amazing things for your SEO, shows search engines other pages which are relevant to it and can impact upon your search ranking. The sad thing is, it is often not used correctly, resulting in low page rankings. In this post I’m going to explain what is anchor text and how to use it for the greatest benefit for your website. READ MORE

In a competitive business environment, it can be very difficult to promote your business, especially when you have little knowledge and expertise in marketing. Quite often, you’re better off hiring a content marketer to do it for you. This lets you focus on doing the stuff you do well. READ MORE

Recently I wrote an article about long tail keywords and explained what they are and why you need them. Today it is the turn to talk about short tail keywords. The word short tells you that theses are keywords which are not long. In fact, short tailed keywords only have one or two words. It’s also true that they are searched for more often than long tailed keywords. So when someone using a keyword research tool like Keyword Planner sees the large search volume, they tend to think it would be a good idea to use these keywords on their website. READ MORE

You’ve heard the term bounce rate before. You know it has something to do with how long visitors stay on your website. But what you really want to know is what a good bounce rate is and how you get one. Sweet, you’re in the right place. Let’s learn more now. READ MORE

Are you wondering what the top seven SEO trends for 2018 are going to be? Or maybe you’re thinking no one knows the future, so why are we so hung up on predicting it? It turns out that most website owners want a heads up in the area of SEO trends for 2018, if for nothing else than to get a head start on our competition. So I’d better not keep you in suspense and let you know what the SEO experts say they’ll be … READ MORE

Should you write a blog a day, week, month or year? Do you know how often you should write a blog post? Is there an optimum number of blogs you should be publishing to your business website for maximum traffic? Well, actually there is and let’s jump into how often you should be thinking about blogging. READ MORE

If simply finding keywords wasn’t enough, now you need to find long tail keywords. But what are they and how do you find them? Other than being a part of your on page SEO, do they have any purpose? Wouldn’t regular old keywords be fine? READ MORE

It’s a question I’m asked often: what are meta tags? It’s also the question fellow copywriters don’t like to answer. That’s either because they don’t specialise in on page SEO like I do. Or they don’t want to educate their clients. That last one is rather weird, but other copywriters don’t like teaching others how to increase website conversions because they’re scared they’ll loose clients. As for me, I’m all about sharing my knowledge with others and for free too! READ MORE

You’ve been reading about doing keyword research – great! So now you want to know how many keywords do I need? Well that’s a tricky one: how long is a piece of string. The range of keywords, the words and phrases people use to find your products or services, is enormous! It’s a matter of sifting through the keywords you found and then picking the best ones to use. But how many is too many? How few is not enough? Let’s find out … READ MORE

I’ll be the first to admit that it seems like everyone is being told to do keyword research. I’m also going to say that yes, you should be doing it and today I’m going to explain why. But if you’d rather get straight into it, take a read of my blogs How to Use Keyword Planner and What Are the Best Free Keyword Research Tools? instead. READ MORE

Have you ever wondered what is a customer persona before? If you’re a business owner, I bet you have. If you haven’t, I bet you’ve been profiled as one before. Let’s dive into explaining what is a customer persona, check some examples of them different businesses might have and explain why you need to create a persona of your idea customer. READ MORE

Keyword research is the process of finding the words and phrases people use to find your products or services on the web. Yes, it can be time consuming. It can also be confusing. Whether you’re using Google’s Keyword Planner or one of the other free keyword research tools, there are similar steps to work through. Today I’m going to explain how to do your keyword research step by step. READ MORE

When it comes to keyword research, not everyone’s got the cash to pay for expensive keyword finding tools. Thankfully there are some great free tools you can use. I’ve put together this list of what I consider to be the best free keyword research tools available for small businesses. But like everything great, it takes time to use them properly. If you haven’t got the time, we can do your keyword research for you. READ MORE

How do I use Keyword Planner? It’s a question I’m often asked. My first answer is to go to the source itself, Google. But not everyone wants to read through load of technical details. So we’ve created this easy to understand article instead. READ MORE

You’ve got a hot little infographic and it’s ready to go viral. But what should you do with it. When it comes to knowing how to use infographics on your website, there are only a few things you need to be aware of. We’ll discuss those here and explain how to create an embed code to help with your infographic’s campaign of world domination. READ MORE

Congratulations! You’ve created an infographic or had one created for your business. You know it’s a good tool for promoting your business and getting those valuable back links, but what do you do with it now? Let’s discuss the places you can use infographics, in order to get the most benefit from them. READ MORE

It’s true, Google and other search engines can’t ‘read’ images. That’s why you’re told to use alt tags and descriptive keywords for your website images and graphics. An infographic is an image. It’s a carefully researched and designed image which informs your reader about a specific topic. But it’s still an image. So are infographics bad for SEO? READ MORE

It’s the question we all want answered. Is content marking just blogging? After all, blogs are used to create fresh content, which search engines love. Your blogs provide interesting and useful information for your target audience. Isn’t that all you need to do? READ MORE

Let’s cut straight to the chase. This content marketing 101 guide will become one of the tools you’ll refer to many times. It explains what content marketing is and why you, as a business owner, should be using it. If you’ve never heard of content marketing before or you have but you’re not too certain what it really means, keep reading. It will be great, we promise! READ MORE

As a business owner, you most likely have heard about content marketing before. You probably understand what content marketing is too. You’ve been told you need it, but you’re not really certain why you should use content marketing. No worries, we’re here to tell you! READ MORE