How Often Should You Write A Blog Post?

How Often Should You Write A Blog Post?

How Often Should You Write A Blog Post?

Should you write a blog a day, week, month or year? Do you know how often you should write a blog post? Is there an optimum number of blogs you should be publishing to your business website for maximum traffic? Well, actually there is and let’s jump into how often you should be thinking about blogging.

How Often Should I Write A Blog Post?

The truth is, you should be publishing a new blog to your website once a week. Studies have shown that a weekly blogger has a 66% chance of getting a new customer from one of their blogs. It makes sense then, to spend a part of your time writing a blog or hire a copywriter to write one for you.

But wouldn’t you get even more traffic if you wrote more than one per week? Yes, you would. But if you published between two to three blogs per week, you only increase your chances of hooking a new customer through your blog by 4%. So, I’m going to say that you’d be better off sticking with writing a blog post weekly. But in saying so, blogging many times a day will give you even greater rewards. Is it worth it though? Read on to find out!

Your Best Business Blogging Frequency

Now you know that once a week gives you the best results, take a look at your blog. How often are you posting a new blog? What kinds of results are you getting from your blogs? Is your target audience reading your blog, being sent to it via social media, paid or organic searches?

When you start a business blog, you do so with the expectation that it’s going to bring you traffic. Lots and lots of traffic. In fact, you are counting on it! The problem for many of us is, we give up blogging way before we see results from it. A regular blog is a long term content marketing strategy. You will see results from it, just not instantly. Then unless you are specifically monitoring your blog traffic, you may even miss the benefits of having one is bringing you.

You may hook in regular readers of your blog, but you may also get single timers too. Some may comment on all your blogs, others share them using social media. By paying close attention to what’s happening, you gain an understanding of how your blogs are working as a content marketing strategy for your business. Take a look at this graph from Marketing Charts demonstrating the number of new customers acquired verses the frequency of blogs posted.

write a blog post frequency

This bar graph shows that the businesses who blogged less than monthly had a 43%  chance of getting new customers through their blog. That jumps to a whopping 92% chance if a business wrote lots of blogs each day. In reality, who’s got time to write several blog posts per day? Not me and not any business owner I know. I’m going to take a guess and say it’s the major players, the big companies who employ a team of content writers. This leads me to ask, what can we do to write and post blogs more often?

How Can I Write A Blog Post Once A Week Or More?

The key to writing a weekly or any regular blog is planning. You need to have a plan which includes:

  • dates you will publish on written down
  • a topic for each date written down
  • an audience which knows a new blog is coming – or an accountability coach which will check if you’ve published your blog
  • a solid reason why you want to publish a weekly blog

The dates, the topic and an audience are the easy ones. Grab your diary or planner and start filling it in. Announce on social media that a blog is coming on a specific day each week. Or chat with AJ Pipe to act as your accountability coach and give her your plan to follow you up with.

The reason why you want to blog is more challenging. It needs to be very important to both you and your business. You might like to use the data from the graph above. With a weekly blog giving you a 66% chance of converting new customers, that’s a pretty good reason! Others can include you wanting to get your business pumping in the years to come, increase your website visitors, not wanting to pay for advertising or want to beat your competition.

I know blogging isn’t for everyone. Nor is coming up with a blogging content marketing strategy. If you’d like help with either, pop your details in my contact form below and let’s get you sorted!

Posted: Wednesday 3 January 2018